Have you ever noticed how some businesses seem to get tons of traffic from Pinterest? It’s not just for recipes or DIY projects anymore. Pinterest has become a powerful search engine that brands use to get steady, long-term traffic to their websites.
The good news is, many business owners don’t have the time to figure it out. That’s where you, as a VA, can step in. Pinterest management is in demand, flexible, and beginner-friendly, something you can learn and start offering even if you’ve never done it before.
I’ll walk you through what you need to get started, how to actually manage a client’s account, and even how to package and price your new Pinterest VA services.
Why Pinterest Management Is an In-Demand VA Service
Pinterest isn’t just another social media app; it works more like a visual search engine. People use it to plan, shop, and find solutions, which means businesses in all kinds of niches can benefit from having a presence there.
When I first looked into Pinterest VA services, I saw many business owners missing out because they didn’t know where to start. Most don’t have time for pins, scheduling, or boards. That’s where you can step in to help them grow traffic while adding a profitable service to your VA portfolio.
Skills and Tools You’ll Need
You don’t need years of marketing experience to become a Pinterest VA. You just need the right skills, tools, and a willingness to learn. Here’s a quick list of what helps:
- Design basics – You’ll be creating pins, so knowing how to use a tool like Canva Pro makes the process super smooth. I remember when I first tried it, I was surprised at how many ready-made Pinterest templates were available.
- Scheduling know-how – Tools like Tailwind can save hours by allowing you to schedule pins in advance. I use it often because it keeps things running in the background, even on days I’m not online.
- Pinterest strategy – Understanding how keywords, boards, and pin descriptions work will set you apart. A beginner-friendly course like The Social Search Club is a great way to learn the ropes quickly and confidently.
Tip: You don’t need to master everything before landing your first client. I started with the basics and improved as I went along. You can do the same.
Step-by-Step: Setting Up a Client’s Pinterest Account
Here’s a simple workflow you can follow when starting with a new client:
- Audit the account – If they already have Pinterest, review their boards, pins, and branding. If not, help them set up a business account.
- Optimize the profile – Write a keyword-rich bio, add a profile photo/logo, and set up relevant boards.
- Keyword research – Use Pinterest search to see what keywords people use in their niche. Add these naturally to board titles and pin descriptions.
- Design branded pin templates – Create 3–5 templates in Canva so you can easily make new pins that match their branding.
- Plan a content calendar – Decide how many pins per week you’ll publish and what topics they’ll cover.
When I started managing accounts, I found that clients really appreciated having a clear process like this; it made them feel confident that I knew what I was doing, even as I was learning.
Creating and Scheduling Pins
Designing and scheduling pins is the bread and butter of Pinterest management. Here’s how to make it easy:
- Batch design – Create a batch of pins at once using your templates. This saves you from starting over every time.
- Mix formats – Static pins, idea pins, and video pins can all boost visibility.
- Schedule ahead – Use Tailwind to load up pins for the week or month. That way, the account stays active without you manually posting daily.
- Track performance – Check Pinterest Analytics to see which pins are driving the most clicks.
Personally, I love batching designs. Once I sit down with Canva, I can create a whole month’s worth of pins in one sitting. It saves so much time and keeps the client’s account looking consistent.
Package and Pricing Examples
When it comes to offering Pinterest VA services, keep it simple and clear. Here are a few beginner-friendly package ideas:
- Starter package – Account setup, 10 branded pins, 3 boards optimized.
- Monthly management – 30–40 pins per month, scheduling via Tailwind, monthly analytics report.
- Growth package – 60+ pins per month, advanced keyword research, strategy updates, and monthly reports.
Pricing varies depending on experience and client niche, so always do a quick search to see what other VAs are charging. When I was starting, I checked VA job boards and Facebook groups; it gave me a good idea of where to position my own packages.
How to Pitch Pinterest Management to Clients
Not sure how to offer this service to your clients? Here are a few ideas:
- Add it to your VA services page – If you already offer admin or social media support, include Pinterest management as an add-on. (See our guide on VA services.)
- Suggest it to current clients – If you have clients with blogs or online shops, mention how Pinterest could drive more traffic.
- Show your learning journey – You don’t have to hide the fact that you’re new. I was upfront about being in the learning phase, but I shared my workflow and the tools I was using. Clients appreciated the honesty and the structured approach.
What You Can Do Today to Start
You don’t need to wait months to add Pinterest management to your VA services. Here are three simple steps you can take today:
- Sign up for Canva Pro and create a few Pinterest templates.
- Try a free trial of Tailwind and play around with scheduling.
- Enroll in The Social Search Club to get step-by-step training from experts.
I still remember creating my first pin and scheduling it; it felt like such a small step, but it opened the door to offering a whole new service. You can do the same.
Adding Pinterest management to your VA services can open up a whole new income stream for you. With the right tools, a clear workflow, and a little practice, you’ll be ready to confidently offer this valuable service to clients.
